MAVAPAY MONEY BRAND UNVEILING

We are excited to reveal the new Mavapay Money brand. This is not just a new look, it marks a big step forward for us, coming a year after launching our beta with a simple “M” logo. 

Over the months, we’ve tested features, refined experiences, listened closely to our beta users, and, most importantly, found a community that has pushed us to be better. This has reaffirmed the importance of sharing what we’ve built and what we’re building next.

Initially, we had set out to build an app which simplifies receiving your local currency sent as bitcoin through the lighting network. However, we have seen all the possibilities and evolved to be so much more. 

This evolution reflects our strengthened commitment to consumer fintech and our promise to deliver the best financial experiences possible. We have expanded into both B2B providing the infrastructure for other apps to do this and B2C where we do this seamlessly.

A few months ago, we unveiled our B2B brand identity for Mavapay, and it became clear that Mavapay Money - our consumer focused sibling needed an identity just as refreshing, yet undeniably distinct. For context: Mavapay serves businesses across Africa (feel free to explore it here), while Mavapay Money serves consumers. Same mission, different audiences. Bigger and better.

How It Started

When we began, our goal was simple: make it easy for individuals in Nigeria to receive their local currency when money is sent as bitcoin through the Lightning Network.

And as we all know, most big things start small.

That early idea has since expanded into:

• B2B infrastructure powering lightning-fast conversions for apps across the continent
• B2C solutions that let everyday users transact with the same seamless experience

The entire Mavapay story began with the founders solving a real-world problem. At a developers’ meetup in Ouida Books, Ikeja, the bookstore owner asked a deceptively simple question:

“As a bookstore owner, how can I receive payments in bitcoin?”

That question sparked what would eventually become Mavapay.

It raised deeper questions faced by merchants across Africa:

• How do I keep inventory in fiat while customers pay in bitcoin?
• How can I protect my earnings from inflation by saving part of each sale in bitcoin?
• How do I offer both naira and bitcoin payment options without overwhelming users?

Mavapay was built to answer these questions—and today, it continues to evolve, solving these challenges across multiple African markets.

But as the saying goes, necessity is the mother of innovation. In our journey building, we discovered new layers of problems users face. Issues around speed, access, usability, and control. We set out to solve these too.

Over the next few weeks, we shall be unveiling some of the key problems Mavapay Money (and our updated app) now solves.

Consider it our gift to you as we wrap up the year, one that reinforces our commitment to speed, ease, and reliability in the year ahead.

LOGO CONSTRUCT

Our new logomark draws inspiration from the Lightning Network, combining its iconic forked bolt with the M for Mavapay. It visually represents everything Lightning and Mavapay stand for: speed, affordability, and access to global money.

The new brand system unifies both our B2B and B2C identities while giving each the space to shine.

• Our color palette draws from Lightning Network energy and reflects our values of speed, trust, and accessibility.
• Our secondary colors add depth and personality, influenced by bitcoin culture, user behaviours, and global financial trends.
• Our gradient system symbolizes the seamless, rapid flow of cross-border money—soft transitions that mirror digital movement while staying grounded in our signature green.

Crafting Mavapay Money’s Identity

Our goal for the Mavapay Money identity was to create something cool, suave, and unmistakably consumer-friendly.

We intentionally maintained a visual connection with Mavapay to preserve brand unity but ensured that Mavapay Money stands confidently on its own. This dual approach gives us the best of both worlds:

• Strong brand recognition
• Clear differentiation in the market
• A focused appeal for consumers who value simplicity, speed, and reliability